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digital-payments

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M-Pesa branding in Ethiopia amid concerns over low user spending and Safaricom’s expansion strategy
Court Cases

M-Pesa Struggles in Ethiopia as Users Spend Just 50 Cents

Joao Pedro By Joao Pedro
Comments Off on M-Pesa Struggles in Ethiopia as Users Spend Just 50 Cents
February 9, 2026
3 Min Read

M-Pesa Struggles in Ethiopia as Users Spend Just 50 Cents a Month Safaricom’s flagship mobile money platform, M-Pesa, is struggling to gain commercial traction in Ethiopia, raising fresh doubts about the telecom giant’s most ambitious international…

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